José Mellado

Questioner
DISC Type : c

VP, Synch & Brand Partnerships at Kobalt Music

Miami, Florida, United States

Overview

José has no verified overview

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

José has no verified topics they care about

Media Appearances

José has no verified media appearances

Work History

8-2022
VP, Synch & Brand Partnerships at Kobalt Music
8-2019 - 8-2022
Senior Director Synch and Brand Partnerships at Kobalt Music
3-2017 - 7-2019
Director Synch & Brand Partnerships, Latin America at Kobalt Music
9-2016 - 3-2017
Senior Manager - Marketing, Licensing & Advertising at BMG - The New Music Company
10-2014 - 2-2017
Manager, Marketing & Licensing, Advertising at BMG - The New Music Company

Education

2006 - 2010
Bachelor of Music from Berklee College of Music
2006 - 2010
Music Business and Management from Berklee College of Music

More Information

Social Presence :

Prographics :

Exp : 16 Location : Miami, Florida, United States Job Level : Senior Designation : VP, Synch & Brand Partnerships at Kobalt Music
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from José

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can José take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And José

Personality Compatibility


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