Jose Plata Puyana

Critic
DISC Type : C

Partner at Serrano Martinez

Colombia

Overview

Jose Plata Puyana is a Partner at Serrano Martínez, specializing in energy, competition, and utility services law. An attorney admitted to the New York Bar with a Master of Laws from Georgetown, he has held significant public sector roles, including Deputy Superintendent for Energy and Natural Gas, influencing Colombian regulatory policy.

He has a strong academic background, earning a Fulbright Scholarship for the development of petroleum regions. He gives back to the legal community as an Adjunct Professor at Pontificia Universidad Javeriana, where he teaches a seminar on WTO Law to undergraduate students.

Unique fact: He is a licensed attorney admitted to practice law in both Colombia and the State of New York.

Personality Overview

Critic

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Energy Market Regulation
Frequently analyzes and writes about new government decrees and CREG resolutions affecting Colombia's electricity market, particularly concerning pricing and generation.
Natural Gas Supply
Writes extensively on Colombia's strategic need for LNG and the legal and political dynamics of importing gas from neighboring countries like Venezuela.
Antitrust in Energy
Authored publications on antitrust issues in the oil & gas industry and previously designed tools to monitor anticompetitive behavior in the power market.

Media Appearances

Jose has no verified media appearances

Work History

6-2023
Partner at Serrano Martinez
9-2018 - 5-2023
Partner at MarkUp
8-2016 - 8-2018
Deputy Superintendent of Energy & Gas at Superintendence of Public Utilities
5-2014
Adjunct Professor at Pontificia Universidad Javeriana
9-2013 - 8-2016
Advisor to the Superintendent at Superintendence of Industry and Commerce

Education

2012 - 2013
Master of Laws (LL.M.) from Georgetown Law
2011 - 2012
Masters in Specialized Economic Analysis of Competition and Market Regulation from Barcelona Graduate School of Economics

More Information

Social Presence :

Prographics :

Exp : 17 Location : Colombia Job Level : N/A Designation : Partner at Serrano Martinez
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Insights For Selling To Jose

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jose

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jose move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jose take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jose

Personality Compatibility


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