Jose R. Puyana, ChMC

Critic
DISC Type : C

Director of Trade & Growth at Transform

London Area, United Kingdom

Overview

Jose R. Puyana is the Director of Trade & Growth at Transform, with over 15 years of experience managing complex engagements in Europe and Latin America. A Chartered Management Consultant and University of Oxford graduate, he specializes in building senior client relationships and driving strategic growth in international trade.

He has a notable academic interest in public policy, having co-authored a publication on the role of international development agencies in supporting womens political participation in Colombia.

Unique fact: He is a recipient of the prestigious Chevening Scholarship, the UK governments international awards programme.

Personality Overview

Objective Thinker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

International Trade
His career focus is on navigating complex global trade environments. He recently attended techUK’s International Trade Conference to discuss current challenges.
SME Exporting
He advocates for designing trade systems that work for small and medium-sized businesses, which was the focus of a recent paper he promoted from Transform.
Customs Technology
He follows the evolution of customs technology and shared his key conclusions after attending the World Customs Organization Tech Conference in Abu Dhabi.

Media Appearances

Jose has no verified media appearances

Work History

9-2025
Director of Trade & Growth at Transform
12-2023 - 9-2025
Principal Consultant at Transform
4-2023 - 12-2023
Senior Consultant at Transform
10-2020 - 3-2023
Europe Director (Trade Comissioner for Europe) at PROCOLOMBIA
8-2019 - 3-2023
Trade Comissioner for the UK, Ireland and the Nordics at PROCOLOMBIA

Education

2020 - 2022
Master of Business Administration - MBA from Bayes Business School
2015 - 2016
Master of Public Policy (MPP) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director of Trade & Growth at Transform
URL has been copied!

Insights For Selling To Jose R.

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose R. is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jose R.

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jose R. move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jose R. take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jose R.

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.