Joseph Heaney

Questioner
DISC Type : c

President, Business Group at MASA

New York, New York, United States

Overview

Joseph Heaney is a seasoned executive in the group benefits industry with nearly 30 years of experience. As President at MASA, he leverages his background from MetLife and Unum and an executive leadership education from Harvard Business School to drive strategic growth in the employer benefits market.

He recently spearheaded a first-of-its-kind partnership with Securian Financial to offer an AI-powered emergency transportation benefit alongside group accident insurance.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Benefits Innovation
He is focused on creating novel products, such as combining MASA's emergency transport coverage with group accident insurance to fill gaps in employee healthcare.
Strategic Partnerships
He has recently led partnerships with major players like Willis Towers Watson and Securian Financial to expand MASA's reach in the group benefits market.
Healthcare Accessibility
His work and posts highlight a focus on removing financial barriers, such as the high cost of ambulances, that prevent employees from accessing critical emergency care.

Media Appearances

Joseph Heaney joins MASA executive team. Featured in MASA Access

See Now

Joseph Heaney Appointed as President of MASA's Business Group. Featured in HR Today

See Now

Work History

3-2024
President, Business Group at MASA
11-2020 - 3-2024
Senior Vice President, Regional Market Sales at MetLife
6-2018 - 11-2020
Senior Vice President, National Accounts Sales at MetLife
3-2016 - 6-2018
Distribution Development & Global Broker at MetLife
6-2000 - 10-2012
Managing Director at Unum

Education

B.S. from Lehigh University College of Business
Executive Leadership Program from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : N/A Designation : President, Business Group at MASA
URL has been copied!

Insights For Selling To Joseph

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joseph is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Joseph

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joseph move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Joseph take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Joseph

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.