Josephine Liang

Inspirer
DISC Type : id

CEO & Co-Founder at CauliBox

London, England, United Kingdom

Overview

Josephine Liang is the award-winning CEO and Co-Founder of Cauli, a UK-based climate tech startup recognized as a leading provider of reusable packaging solutions. A Forbes 30 Under 30 honoree, she is a University of Oxford graduate driving innovation in sustainability and the circular economy.

As a passionate social entrepreneur, Josephine has a history of launching impactful ventures. She founded Dare to Care Packages to supply essentials to vulnerable people and the NHS, and DayOld Eats to combat food waste. Colleagues describe her as creative, hardworking, and someone who executes ideas with speed and quality.

Unique fact: The data on PPE shortages she collected through Dare to Care Packages was presented to UK Members of Parliament.

Personality Overview

Achievment Oriented

Generous

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Circular Economy
Her company, Cauli, is a tech-enabled solution for reusable food and drink packaging, directly working to eliminate single-use waste for foodservice operators.
Social Entrepreneurship
She has founded multiple social ventures, including Cauli, DayOld Eats (tackling food waste), and Dare to Care Packages (supporting vulnerable communities).
Climate Technology
Her current venture, Cauli, is a climate tech startup that utilizes an AI-powered system to enable and scale the reuse of food containers.

Media Appearances

Josephine has no verified media appearances

Work History

7-2021
CEO & Co-Founder at CauliBox
11-2020 - 11-2021
SIB Community Panelist at Social Investment Business
3-2020 - 3-2021
Founder at Dare to Care Packages
9-2017 - 11-2020
Director at DayOld Eats
6-2018 - 10-2018
Customer Success and Creative Manager at JoeyWears

Education

Master of Science (MSc) from University of Oxford
Bachelor of Arts (B.A.) from Colby College

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO & Co-Founder at CauliBox
URL has been copied!

Insights For Selling To Josephine

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josephine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Josephine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Josephine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Josephine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Josephine

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.