Josh Kivenko

Commander
DISC Type : D

Chief Marketing Officer at Terminal Industries

Austin, Texas, United States

Overview

Josh is the Chief Marketing Officer at Terminal Industries, specializing in driving revenue growth and executing M&A initiatives for tech companies. With an MBA from Duke and an MSc in AI/Data Science from Northwestern, he excels in scaling marketing organizations. Colleagues describe him as data-driven, strategic, creative, and people-first.

Outside of work, Josh is a family man, having been involved with the Austin Jewish Academys Board of Directors where his two children attended. His feed also mentions traveling to visit university campuses with his oldest child, indicating a focus on his childrens education and future.

Unique fact: At Upland Software, he built a marketing team of 40, integrated 13 acquired companies, and helped raise $600 million in debt and equity.

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They are not always relationship oriented.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI in Logistics
As CMO of Terminal, an AI-native logistics platform, he frequently writes and speaks about using AI and computer vision to solve supply chain bottlenecks and reinvent yard operations.
Marketing & ROI
He emphasizes a data-driven approach, focusing on marketing analytics and creating tools to show prospects the ROI of implementing new technologies, as seen in his work.
Robotics & Automation
His recent experience as CMO for Vecna Robotics, an autonomous mobile robot provider, highlights his expertise and interest in automating material handling and warehouse operations.

Media Appearances

Josh has no verified media appearances

Work History

6-2025
Chief Marketing Officer at Terminal Industries
9-2021 - 1-2025
Chief Marketing Officer and Senior Vice President at Vecna Robotics
3-2020 - 6-2021
Chief Marketing Officer and SVP at Lifesize
4-2016 - 2-2020
SVP Marketing at Upland Software
8-2013 - 3-2015
CMO and Vice President at Bulldog Solutions (Hive9 Software)

Education

MBA from Duke University - The Fuqua School of Business
Master of Science - MS from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Marketing Officer at Terminal Industries

Interested in

Sports

Soccer games, Swim, Run, Soccer games, Ride

Health & Outdoor

Ride, Swim, Hike, Run

Lifestyle

Cook, Read

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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Josh

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Josh take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Josh

Personality Compatibility


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