Josh Marder

Inspirer
DISC Type : di

Global Strategic Account Executive at Braze

Charlotte, North Carolina, United States

Overview

Josh Marder is a strategic account executive at Braze, specializing in the financial services sector. With a background at Oracle, Sprinklr, and SPS Commerce, he focuses on leveraging AI-centric platforms to enhance customer engagement for major institutions. He holds a B. S. B. A. from Bucknell University and is certified in AI fundamentals.

He is passionate about the intersection of marketing technology and artificial intelligence, frequently sharing insights on AI decisioning and its role in optimizing lifecycle marketing. He also shows pride in corporate sustainability initiatives, highlighting his companys commitment to climate action.

Unique fact: He holds a Braze Certified AI Fundamentals certification, underscoring his expertise in modern marketing technology.

Personality Overview

Decisive

Generous

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Marketing
His role at Braze, his posts, and his certifications all center on using AI to enhance customer engagement and personalize messaging for large financial institutions.
Financial Services Tech
His current role at Braze explicitly involves targeting major financial institutions, a focus also present in his prior experience at Oracle.
Strategic Account Sales
His career at Braze, Sprinklr, and SPS Commerce has consistently focused on driving revenue and growth within the largest global and enterprise accounts.

Media Appearances

Josh has no verified media appearances

Work History

4-2022
Global Strategic Account Executive at Braze
10-2019 - 3-2022
Sales Manager - Global Enterprise Accounts at Sprinklr
10-2016 - 10-2019
Sales Director Strategic Accounts at SPS Commerce
6-2014 - 9-2016
Managing Director of U.S. Sales at Exchange Solutions
5-2011 - 5-2014
Sales Director - Financial Services, Retail, & Telecom at Oracle

Education

B.S.B.A. from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Charlotte, North Carolina, United States Job Level : N/A Designation : Global Strategic Account Executive at Braze
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Josh

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Josh take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Josh

Personality Compatibility


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