Joshua Djanogly

Critic
DISC Type : C

Platform Advocate, Commercial EMEA at Vercel

London, England, United Kingdom

Overview

Joshua drives Go-to-Market strategy in EMEA for Vercel, focusing on frontend infrastructure. His background includes developing outreach cadences and owning the full sales cycle at SaaS companies like Zenplans and Agora RE. He holds degrees from McGill University and Durham University.

Outside of tech, Joshua is a former professional basketball player. He competed for top European clubs, including the London Lions, and was a member of multiple championship-winning teams during his athletic career.

Joshua made a unique career transition from being a professional athlete in Europe to a business development specialist in the tech industry.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Go-to-Market Strategy
Currently leads GTM for Vercel in the EMEA region and previously developed GTM approaches and messaging frameworks for Zenplans.
Frontend Infrastructure
His work at Vercel, creators of the Next. js framework, places him at the forefront of scalable frontend solutions for innovative companies.
Full-Cycle Sales
He has hands-on experience owning the entire sales process, from initial contact and product demos to relationship management at Zenplans.

Media Appearances

Joshua has no verified media appearances

Work History

9-2025
Platform Advocate, Commercial EMEA at Vercel
10-2023 - 5-2025
Business Development Consultant at Zenplans
1-2023 - 9-2023
Business Development Specialist at Agora RE
6-2020 - 5-2025
Professional basketball player in Europe at FIBA

Education

2018 - 2020
Bachelor's degree from McGill University
9-2016 - 6-2018
Diploma of Education from Durham University

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : Platform Advocate, Commercial EMEA at Vercel
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Joshua

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joshua take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joshua

Personality Compatibility


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