Joshua Richardson

Trailblazer
DISC Type : DI

Head of Ecommerce at JW Anderson

London, England, United Kingdom

Overview

Joshua is the Head of Ecommerce at JW Anderson, leveraging extensive experience from senior roles at THG Ingenuity and Roland Mouret. He is a strategic leader with deep expertise in D2C growth, digital marketing, and managing multi-million pound revenue streams. Colleagues describe him as strategic, detailed, and a great mentor dedicated to team growth.

Joshua is passionate about the digital landscape within the fashion and publishing industries, an interest that sparked the beginning of his career. His focus extends to iconic retail brands that have a major impact on the market, such as Nike and Levi Strauss & Co. , reflecting a deep appreciation for brand strategy and consumer connection.

He received an award for his dissertation on the digital landscape in fashion and publishing from the London College of Fashion.

Personality Overview

Values Relationships

Charismatic

Assertive

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Fashion E-commerce
His entire career is focused on fashion e-commerce, progressing to leadership roles where he owns the P&L and overall digital strategy for major brands like JW Anderson.
D2C Growth Strategy
At THG Ingenuity, he was responsible for over £500m in revenue across a large portfolio of D2C brand websites, leading trading strategy for 15+ brands.
Team Leadership & Mentorship
Multiple recommendations highlight his dedication to team growth, with colleagues calling him a great mentor who is approachable and prioritizes his team's development and wellbeing.

Media Appearances

Joshua has no verified media appearances

Work History

4-2025
Head of Ecommerce at JW Anderson
7-2023 - 3-2025
Ecommerce Director, Retail at THG Ingenuity
7-2021 - 7-2023
Head of Ecommerce Trading, Fashion at THG Ingenuity
1-2019 - 7-2021
Head of Digital & E-Commerce at Roland Mouret
10-2017 - 1-2019
Digital & E-Commerce Manager at Roland Mouret

Education

2009 - 2013
Bachelor of Arts (BA) from London College of Fashion, University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at JW Anderson
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joshua

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Joshua take some risk or not?

  • They can take risks if necessary.

You And Joshua

Personality Compatibility


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