Joshua Soo

Evaluator
DISC Type : dsc

Co-Owner at Farmers2Founders

Singapore

Overview

Joshua has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Joshua has no verified topics they care about

Media Appearances

Joshua has no verified media appearances

Work History

3-2025
Co-Owner at Farmers2Founders
3-2025
Director at GROW
9-2019
Co-Founder at Agrifood Futures
9-2019 - 4-2025
Chief Executive Officer at GROW
10-2017 - 9-2019
Director - Innovation and Design Strategy at THE STRATEGY GROUP

Education

Master of International Law from University of Sydney
Bachelor of Commerce from The University of Sydney Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Singapore Job Level : Mid-senior Designation : Co-Owner at Farmers2Founders
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joshua

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joshua take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joshua

Personality Compatibility


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