Joshua Villis

Researcher
DISC Type : Cs

Senior Buying Director at Lidl GB

London, England, United Kingdom

Overview

Joshua has no verified overview

Personality Overview

Process Focused

Cost Conscious

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Joshua has no verified topics they care about

Media Appearances

Joshua has no verified media appearances

Work History

3-2025
Senior Buying Director at Lidl GB
1-2024 - 3-2025
Head of Buying at Lidl GB
4-2022 - 12-2023
Executive Consultant - Buying at Lidl GB
5-2020 - 3-2022
Senior Buying Manager at Lidl GB
9-2018 - 4-2020
Buying Manager at Lidl GB

Education

2015 - 2016
MBA from Cardiff University / Prifysgol Caerdydd
2012 - 2015
BSc from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Buying Director at Lidl GB
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Joshua

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Joshua take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Joshua

Personality Compatibility


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