Josie Sultan in

Josie Sultan

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Head of CRM at loveholidays
📍 United Kingdom

Josie is a strategic CRM and Retention leader with over ten years of experience driving commercial growth through data-led strategies. Specializing in customer lifetime value, personalisation, and marketing technology, she has a BA in Economics from the University of Hertfordshire and a Mini MBA in Marketing. Colleagues describe her as focused, inspiring, and an exceptional leader.

Josie has a keen interest in global cultures, demonstrated by her partially funded internship and backpacking trip to Shanghai, China. This experience highlights her adaptability and eagerness to learn, which she applies to both her professional and personal pursuits. She also has an interest in companies like THOMPSON and Avon.

She was awarded the English Language Student of the Term for standing out amongst her peers.

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Experience
10 Years
Current Role
Head of CRM
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Josie cares about

CRM & Retention
Her entire career, including senior roles at loveholidays and E. ON Next, has focused on developing and executing comprehensive CRM and retention strategies to drive growth.
Data-Led Personalisation
A core theme in her professional introduction and job descriptions is leveraging data and customer insights to create hyper-personalised customer journeys and communications.
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Career

Work history

11-2024 - 1-2026
Head of CRM
loveholidays
7-2023 - 4-2024
CRM Director
E.ON Next
2-2022 - 7-2023
Head of CRM
Bally's Interactive
1-2021 - 2-2022
Retention Manager - Lifecycle and International
Gamesys
1-2020 - 12-2020
CRM Manager
Gamesys
In the press

Media appearances

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Education
2022 - 2022
Mini MBA
School of Marketing (SoM)
2011 - 2015
(1st) BA Hons Economics with Spanish
University of Hertfordshire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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