Josie Sultan

Captain
DISC Type : DS

Head of CRM at loveholidays

United Kingdom

Overview

Josie is a strategic CRM and Retention leader with over ten years of experience driving commercial growth through data-led strategies. Specializing in customer lifetime value, personalisation, and marketing technology, she has a BA in Economics from the University of Hertfordshire and a Mini MBA in Marketing. Colleagues describe her as focused, inspiring, and an exceptional leader.

Josie has a keen interest in global cultures, demonstrated by her partially funded internship and backpacking trip to Shanghai, China. This experience highlights her adaptability and eagerness to learn, which she applies to both her professional and personal pursuits. She also has an interest in companies like THOMPSON and Avon.

She was awarded the English Language Student of the Term for standing out amongst her peers.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

CRM & Retention
Her entire career, including senior roles at loveholidays and E. ON Next, has focused on developing and executing comprehensive CRM and retention strategies to drive growth.
Data-Led Personalisation
A core theme in her professional introduction and job descriptions is leveraging data and customer insights to create hyper-personalised customer journeys and communications.
Team Leadership & Mentorship
Praised in recommendations as an "exceptional" and "inspiring" leader, she has a proven track record of building and mentoring high-performing marketing teams.

Media Appearances

Josie has no verified media appearances

Work History

11-2024 - 1-2026
Head of CRM at loveholidays
7-2023 - 4-2024
CRM Director at E.ON Next
2-2022 - 7-2023
Head of CRM at Bally's Interactive
1-2021 - 2-2022
Retention Manager - Lifecycle and International at Gamesys
1-2020 - 12-2020
CRM Manager at Gamesys

Education

2022 - 2022
Mini MBA from School of Marketing (SoM)
2011 - 2015
(1st) BA Hons Economics with Spanish from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : N/A Designation : Head of CRM at loveholidays
URL has been copied!

Insights For Selling To Josie

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Josie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Josie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Josie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Josie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.