Lisa McCormack

Commander
DISC Type : D

Marketing Consultant at XO Bikes

London, England, United Kingdom

Overview

Lisa is a seasoned marketing director with a 20-year career launching major brands like Virgin Media and Age UK before founding the award-winning Battersea Flower Station. Colleagues and clients praise her as a talented, results-driven, and amazing marketing and brand professional. She holds a Diploma from the University of Paris I: Panthéon-Sorbonne and a B. Sc from the University of Hull.

After leaving her "glamorous" corporate career, Lisa co-founded the independent urban garden centre, which she finds more fulfilling. She enjoys holidays with her family, including her son, and keeps a keen eye on clever marketing in her daily life. She is a self-funded entrepreneur who values taking breaks to disconnect and recharge from her seven-day-a-week business.

She believes the Greggs Champagne Bar in Fenwick is the "most genius brand collaboration" she has seen in a long time.

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Strategy
Her 20-year career as a CMO focused on transformational change, re-positioning, and brand launches for major companies. Recommendations highlight her strategic and executional excellence.
E-commerce Growth
Specializes in consulting for e-commerce businesses with ambitions for rapid growth. Her own successful venture, Battersea Flower Station, has a significant e-commerce operation.
Retail Customer Experience
As founder of an award-winning garden centre praised for its 5-star service, she is deeply invested in creating an exceptional physical and online retail environment.

Media Appearances

Lisa has no verified media appearances

Work History

7-2022 - 9-2023
Marketing Consultant at XO Bikes
11-2020 - 6-2021
Brand Strategy and Advertising Consultant for Vanquis at NOW
7-2019 - 11-2020
Marketing Director at KPS UK
10-2018 - 12-2018
Marketing Consultant at The Health Lottery Ltd
8-2016 - 6-2017
Marketing Director at Artfinder

Education

1992 - 1992
Diploma from University of Paris I: Panthéon-Sorbonne
1987 - 1990
B.Sc from University of Hull

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Leadership Designation : Marketing Consultant at XO Bikes
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lisa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • If convinced, they can reach decisions quite fast.
  • Can Lisa take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lisa

Personality Compatibility


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