Joy Burnford

Trailblazer
DISC Type : ID

CMI Women Advisory Committee at Chartered Management Institute

United Kingdom

Overview

Joy Burnford is the Founder and CEO of Encompass Equality, a recognized gender equality trailblazer, bestselling author, and podcast host with over 25 years of experience. A graduate of the University of St Andrews, she is frequently described as insightful, engaging, and inspiring. She focuses on implementing practical solutions for creating inclusive workplaces.

Outside of work, Joy is a wife and mother to two children and a puppy named Ziggy. She is passionate about social impact and actively supports The Hunger Project UK, a charity focused on ending hunger and poverty by pioneering women-centered strategies. She values giving back and empowering women globally.

Joys book, "Dont Fix Women, " is a #1 bestseller, and she is currently working with the British Standards Institution to create a new national standard for menopause in the workplace.

Personality Overview

Friendly But Fast

Informal

Charismatic

They respond better to a combination of speed and relationship.  They will fight for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Gender Equality
The central theme of her work, embodied by her company, Encompass Equality, and her bestselling book, "Don't Fix Women, " advocating for systemic change over fixing individuals.
Inclusive Leadership
She consistently speaks on the importance of inclusive leadership, identifying passion, accountability, curiosity, and empathy as key behavioral traits for modern leaders.
Women's Workplace Health
Actively working to create a new British standard for menopause and menstruation in the workplace, showing a focus on practical health-related obstacles women face.

Media Appearances

Introducing Joy Burnford, Founder & CEO, Encompass Equality. Featured in YouTube

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Joy Burnford - Encompass Equality. Featured in Encompass Equality (official website)

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Work History

7-2023
CMI Women Advisory Committee at Chartered Management Institute
5-2021 - 12-2025
President and Chair of Board Of Directors at East of England Co-op
12-2017
Founder and CEO at Encompass Equality
10-2014 - 12-2017
Managing Director at Simply Practical Ltd
9-2007 - 5-2014
Joint Managing Director and co-founder at Source Global Research

Education

1995 - 1999
MA from University of St Andrews
1992 - 1994
Education details unavailable from Sherborne School for Girls

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Leadership Designation : CMI Women Advisory Committee at Chartered Management Institute
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Insights For Selling To Joy

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Joy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Joy take some risk or not?

  • They can take risks if necessary.

You And Joy

Personality Compatibility


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