Joy Lincoln

Enthusiast
DISC Type : i

Deputy Director (Data Management, Capabilities and Assurance) at HM Revenue & Customs

Basingstoke, England, United Kingdom

Overview

Joy Lincoln is a qualified accountant with extensive experience in public sector finance and data strategy, currently serving as a Deputy Director at HM Revenue & Customs. Her career is marked by senior financial and governance roles at the Metropolitan Police, British Transport Police, and the National Fraud Authority.

Outside of her civil service career, Joy is committed to higher education governance. She serves as an Independent Governor for Bournemouth University, where she also applies her financial expertise as the Chair of the Audit, Risk and Governance Committee.

She played a foundational role in establishing the National Fraud Authority, shaping its initial governance and financial frameworks.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Public Sector Finance
As a CIPFA-qualified accountant, her entire career has been dedicated to financial management and strategy within major UK public bodies like HMRC and the Metropolitan Police.
Data Governance
Her current role as Deputy Director for Data Management, Capabilities and Assurance at HMRC places this at the forefront of her professional responsibilities.
Higher Education Governance
Demonstrates a strong personal and professional interest through her role as an Independent Governor and Chair of the Audit Committee at Bournemouth University.

Media Appearances

Joy has no verified media appearances

Work History

2-2020
Deputy Director (Data Management, Capabilities and Assurance) at HM Revenue & Customs
6-2017 - 2-2020
Chief Financial Accountant at HM Revenue & Customs
2009 - 6-2017
Chief Accountant at Metropolitan Police
2008 - 2009
Director of Finance (Interim) at National Fraud Authority
2006 - 2008
Director of Finance and Corporate Services (Interim) at British Transport Police

Education

First time pass from CIPFA
Master’s Degree from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 20 Location : Basingstoke, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director (Data Management, Capabilities and Assurance) at HM Revenue & Customs
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Insights For Selling To Joy

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Joy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Joy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Joy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Joy

Personality Compatibility


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