Joy Ndukwe

Pioneer
DISC Type : dis

Community & Growth Strategist at NARU

Nigeria

Overview

Joy is a Community and Growth Strategist specializing in Web3, SaaS, and AI, with a focus on transforming users into owners who drive growth. She holds a Bachelor of Science from Ekiti State University and certifications in Generative AI. Colleagues describe her as warm, creative, and positive.

Based in Lagos, Nigeria, Joy has a background in psychology and photography, which informs her creative and innovative approach to community building. She is actively working on enhancing her skills in public speaking and technical writing to further her impact as a developer advocate and community leader.

Unique fact: Joy grew a Web3 community by 5, 900%, from 50 to over 3, 000 members, in just 90 days.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Community Ownership
Her core philosophy is that communities die from a lack of ownership, so she focuses on building with members, not just for them.
Measuring Community ROI
She advocates for defining clear success metrics like retention, advocacy, and support deflection to prove the business value of community management.
Web3 & SaaS
Her professional expertise is centered on building and scaling communities specifically within the Web3 and Software-as-a-Service industries.

Media Appearances

Joy has no verified media appearances

Work History

11-2025
Community & Growth Strategist at NARU
8-2025
Ambassador at The Community Collective
3-2025 - 6-2025
Developer Relations mentee at DXMentorship
4-2024 - 7-2024
Community Cohort #4 at The Community Collective
2-2023 - 6-2024
Community Manager at Diversiboard (Techstars/JP Morgan '22)

Education

2015 - 2019
Bachelor of Science - BS from ekiti state university eksu

More Information

Social Presence :

Prographics :

Exp : 2 Location : Nigeria Job Level : Junior Designation : Community & Growth Strategist at NARU
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Insights For Selling To Joy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Joy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Joy move?

  • They are generally fast movers and can take quick decisions
  • Can Joy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Joy

Personality Compatibility


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