Joyce Choi

Enthusiast
DISC Type : i

Director of Development, Features at Imagine Entertainment & Television

Los Angeles Metropolitan Area, United States

Overview

Joyce Choi is the Director of Development for features at Imagine Entertainment. A graduate of Elon University with a B. A. in Cinema & Television Arts and a minor in Leadership Studies, she began her career at WME before moving into development. She is passionate about elevating new voices and creating inclusive stories.

Joyce is dedicated to mentorship and empowering women within the entertainment industry. While at Elon, she founded the "Women of the Elon Entertainment Empire" (WEEE), an initiative to create a support and mentorship network for female students and alumnae. Her interest in inclusion also led her to attend Varietys Inclusion Summit.

Unique fact: While still a student, Joyce founded a significant mentorship and networking organization that has since expanded from campus to an alumnae group in Los Angeles.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Feature Film Development
As Director of Development at Imagine Entertainment, she works across the features slate, focusing on development and production.
Women in Entertainment
Founded the Women of the Elon Entertainment Empire (WEEE) to support and build a network for female students and alumnae in the industry.
Inclusive Storytelling
Stated her passion for bringing minorities in front of and behind the camera and attended Variety's Inclusion Summit to further this interest.

Media Appearances

Joyce has no verified media appearances

Work History

3-2024
Director of Development, Features at Imagine Entertainment & Television
9-2022 - 3-2024
Creative Executive, Features at Imagine Entertainment & Television
7-2021 - 9-2022
Features Coordinator at Imagine Entertainment & Television
7-2019 - 1-2020
TV Scripted Assistant at WME (William Morris Endeavor)
10-2017 - 5-2019
Founder & Director at Women of the Elon Entertainment Empire (WEEE) - at Elon

Education

2015 - 2019
cum laude from Elon University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Development, Features at Imagine Entertainment & Television
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Insights For Selling To Joyce

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joyce is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Joyce

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Joyce move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Joyce take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Joyce

Personality Compatibility


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