Juan Abenante

Wildcard
DISC Type : cis

Director, Global Integrated Lifestyle Marketing at HOKA at HOKA

Los Angeles, California, United States

Overview

Juan has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Juan has no verified topics they care about

Media Appearances

Juan has no verified media appearances

Work History

10-2024
Director, Global Integrated Lifestyle Marketing at HOKA at HOKA
6-2024 - 10-2024
Senior Manager, Global Brand Marketing | adidas Collaborations & Partnerships at adidas
10-2021 - 6-2024
Manager, Global Brand Marketing | adidas Collaborations & Partnerships at adidas
11-2020 - 10-2021
Manager, Global Marketing Communications - Social Media (@adidasOriginals) at adidas
4-2019 - 11-2020
Assistant Manager, Social Media Strategy (@adidas, @adidasOriginals) at adidas

Education

Bachelor’s Degree from Tufts University
Education details unavailable from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 7 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director, Global Integrated Lifestyle Marketing at HOKA at HOKA
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Juan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Juan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Juan

Personality Compatibility


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