Juan Carlos Alcázar

Questioner
DISC Type : c

CEO at Grupo Covix

Mexico City, Mexico

Overview

Juan Carlos Alcázar is the CEO of Grupo Covix, a technology integration company he has led through various roles, including Sales Director and Executive VP. Educated at Tecnológico de Monterrey and IPADE Business School, he focuses on driving growth through strategic partnerships and new opportunities.

He values integrating his personal life with his professional responsibilities, as demonstrated by combining business travel with family trips. He is an active member of the PSNI Global Alliance, a worldwide network of technology integrators, and often engages with its community.

He has progressed through the ranks entirely within Grupo Covix, starting as an Account Manager and rising to become the CEO.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Global AV Alliances
He is a vocal and proud member of the PSNI Global Alliance, frequently posting about the strength and benefits of being part of the world's largest network of integrators.
Technology Integration
His career is dedicated to technology integration, with a focus on delivering unique and impressive AV experiences for customers, as noted during a visit to SoFi Stadium.
Workplace Design
He has shared content about the importance of designing modern, collaborative workspaces, including conference rooms, project rooms, and work cafes to foster innovation and teamwork.

Media Appearances

'The Culture of Effort': How Grupo Covix Endures and Thrives. Featured in Commercial Integrator

See Now

Work History

3-2019
CEO at Grupo Covix
1-2016
VP Ejecutivo at Grupo Covix
1-2009 - 12-2015
Sales Director at Grupo Covix
3-2004 - 12-2008
Account Manager at Grupo Covix
2-2002 - 3-2004
TAC Team Manager at Getronics

Education

2014 - 2015
AD from IPADE Business School
1997 - 2001
Ingeniería en Sistemas Computacionales from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mexico City, Mexico Job Level : Leadership Designation : CEO at Grupo Covix
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Juan Carlos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Juan Carlos take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Juan Carlos

Personality Compatibility


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