Juan Carlos Ortega Goicoechea

Activist
DISC Type : Cd

Group CFO at Egoin

Bilbao, Basque Country, Spain

Overview

A seasoned executive with over 20 years of experience leading industrial and premium food companies as a CEO, General Manager, and CFO. He is an expert in M&A, strategic growth, and organizational transformation, holding an MBA from IE Business School and a certification from Harvard Business School.

He has a significant international background, having worked for two years in the UAE and lived in France for one year. This experience has given him complete professional competence in English and French, in addition to his native Spanish, and an ability to lead multicultural teams.

Unique fact: He managed the finance and administration for a €600 million construction joint venture in Abu Dhabi.

Personality Overview

Observative

Meticulous

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

SME Growth
He shares content about key performance indicators beyond revenue that are critical for directing a small or medium-sized industrial enterprise and holds a certification in scaling SMEs.
Mergers & Acquisitions
A core part of his expertise, having managed the acquisition of two companies at Viru Group and led inorganic growth through M&A at Conservas Olasagasti.
Food Industry Strategy
Has extensive leadership experience in the food sector and recently participated as an expert consultant for the industry, discussing topics like supply chain sourcing.

Media Appearances

Juan has no verified media appearances

Work History

2-2026
Group CFO at Egoin
7-2023 - 10-2025
General manager at Conservas Olasagasti
11-2017 - 7-2023
Finance director | CFO | Chief financial officer at Viru Group
7-2016 - 11-2017
Finance director | CFO | Chief financial officer at Cable Recycling Industries
2014 - 2016
Administration and ERP Manager at SANJOSE CONSTRUCTORA

Education

2000 - 2001
MBA from IE Business School
2007 - 2007
Strategic finance for smaller businesses from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bilbao, Basque Country, Spain Job Level : Leadership Designation : Group CFO at Egoin
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Juan Carlos

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • Their decision making speed is somewhere in the middle.
  • Can Juan Carlos take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Juan Carlos

Personality Compatibility


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