Juan Esteban Saldarriaga

Sharpshooter
DISC Type : DC

Builder of financial & legal infrastructure | RWA | Private Credit | Tokenization of real rights at Self-employed

Colombia

Overview

Juan Esteban Saldarriaga is a fintech entrepreneur with over two decades of experience building financial infrastructure in Latin America and Europe. He has co-founded several digital lending companies, including JuanchoTePresta and Rapicredit, and played a key role in creating Colombias national online social security payment system. Colleagues describe him as creative, restless, and a leader who risks to win.

Outside of his direct ventures, Juan is passionate about building collaborative industry ecosystems. This passion led him to co-found and lead key trade groups like the Colombian Fintech Association (Colombia Fintech) and Asofactoring, viewing teamwork among competitors as essential for industry growth. He also reflects on technologys broader societal impact, including the risks of AI.

Unique fact: Early in his career, he was instrumental in developing what is now Colombias industry-standard online social security payment system.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Financial Inclusion
He has founded multiple digital lending companies, like JuanchoTePresta, aimed at providing credit to underserved populations in Colombia, with a specific focus on women.
Fintech Ecosystems
He is passionate about industry collaboration, having co-founded and led both the Colombian Factoring Association (Asofactoring) and the Colombian Fintech Association.
Tokenization of Assets
His current work focuses on the intersection of legal and financial infrastructure, specifically mentioning Real World Assets (RWA) and the tokenization of real rights.

Media Appearances

Juan has no verified media appearances

Work History

12-2025
Builder of financial & legal infrastructure | RWA | Private Credit | Tokenization of real rights at Self-employed
10-2023
Associate at Nexsyn Capital GmbH
5-2020
Cofundador at Kustodio
9-2018
CEO at JuanchoTePresta
7-2022 - 11-2025
Board Member & VP at Alianza In

Education

1-1991 - 8-1997
Ingeniero Administrador from Escuela de Ingeniería de Antioquia
1972 - 1985
Education details unavailable from Columbus School MED

More Information

Social Presence :

Prographics :

Exp : 7 Location : Colombia Job Level : Leadership Designation : Builder of financial & legal infrastructure | RWA | Private Credit | Tokenization of real rights at Self-employed
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Insights For Selling To Juan Esteban

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Esteban is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juan Esteban

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Juan Esteban move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Juan Esteban take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Juan Esteban

Personality Compatibility


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