Felipe Yunis Echeñique

Evaluator
DISC Type : csd

Customer Marketing Manager (CMO) - Traditional & On Premise Channel at Diageo

Santiago, Santiago Metropolitan Region, Chile

Overview

Felipe has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Felipe has no verified topics they care about

Media Appearances

Felipe has no verified media appearances

Work History

7-2025
Customer Marketing Manager (CMO) - Traditional & On Premise Channel at Diageo
10-2024 - 7-2025
Customer Marketing Manager (CMO) - Traditional Channel Chile at Diageo
1-2024 - 10-2024
Jefe Senior Nacional Categoría Alcoholes at Coca-Cola Embonor
2-2022 - 12-2023
Jefe Nacional Categoría Alcoholes at Coca-Cola Embonor
6-2019 - 2-2022
Key account Manager at Coca-Cola Embonor

Education

2009 - 2014
Ingeniero Civil de Industrias from Pontificia Universidad Católica de Chile
1995 - 2008
Education details unavailable from Colegio San Juan Evangelista

More Information

Social Presence :

Prographics :

Exp : 10 Location : Santiago, Santiago Metropolitan Region, Chile Job Level : Leadership Designation : Customer Marketing Manager (CMO) - Traditional & On Premise Channel at Diageo
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Felipe

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Felipe take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Felipe

Personality Compatibility


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