Juan Francisco Herrera in

Juan Francisco Herrera

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Chief Executive Officer | TP MAR at TP
📍 Colombia

Juan Francisco Herrera is the CEO for the Middle Americas Region at TP, leveraging over two decades of executive experience from IBM. He specializes in business development and technology-driven transformation for the enterprise and financial sectors across Latin America. He holds an MBA from Babson F. W. Olin Graduate School of Business.

After a distinguished 20-year career at IBM, he took on a new mission as a Chief Executive Officer.

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Experience
24 Years
Current Role
Chief Executive Officer | TP MAR
Job Level
Leadership
Location
Colombia
Personality Overview

How Juan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juan cares about

Financial Sector Transformation
He has extensive experience as a Client Partner for leading banks and actively shares research on topics like banking modernization.
AI in Insurance
He is interested in how AI can drive revenue growth and solve key challenges for leaders and executives in the insurance industry.
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Career

Work history

10-2025
Chief Executive Officer | TP MAR
TP
2-2025 - 9-2025
Strategic Sales Leader for IBM Consulting
IBM
3-2019 - 9-2025
Client Partner - IBM Consulting
IBM
5-2016 - 2-2019
Enterprise Territory Manager
IBM
7-2015 - 4-2016
Country Manager - IBM Global Financing
IBM
In the press

Media appearances

Juan Francisco Pérez Herrera - Podcast - Apple Podcasts. Featured in Apple Podcasts
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Education
2009 - 2011
MBA
Babson F.W. Olin Graduate School of Business
1998 - 2002
Industrial Engineer
Universidad de Los Andes
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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