Juan G.

Critic
DISC Type : C

Director Comercial EMEA & SOUTH ASIA at Acesur

Greater Sevilla Metropolitan Area, Spain

Overview

Juan G. is the Commercial Director for EMEA & South Asia at Acesur, leveraging over a decade of experience in the specialty food sector. With an Executive MBA from San Telmo Business School, he specializes in designing and implementing international commercial strategies for both own-brand and private label products.

He enjoys learning about different cultures, which complements his extensive work across diverse global markets. Juan values spending time with family and friends and is passionate about working in a sector that contributes to a healthier world. People who have worked with him describe him as professional and supportive.

He was instrumental in directing the launch of the Hacienda Guzmán premium extra virgin olive oil project for Acesur.

Personality Overview

Negotiator

Precise

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Premium Olive Oil
His career is dedicated to the olive oil sector, including leading the launch of the premium Hacienda Guzmán brand and promoting its cultural importance.
Global Market Expansion
He has a long track record of designing and implementing commercial strategies for market entry in the Middle East, Asia, and Europe.
Corporate Social Responsibility
He actively posts about Acesur's foundation, believing that true entrepreneurial activity involves a real and long-lasting social commitment.

Media Appearances

Acesur: When Innovation Is Your DNA. Featured in Deutsche Bank – Newsroom

See Now

Work History

12-2023
Director Comercial EMEA & SOUTH ASIA at Acesur
1-2017 - 10-2024
Export Area Manager at Acesur
1-2013 - 12-2018
Sales & Marketing Director at Hacienda Guzmán
3-2010 - 1-2013
Export Area Manager at Acesur
2-2007 - 2-2010
Export Area Manager at AECOVI-JEREZ S.A.

Education

1-2020 - 12-2021
Executive MBA from San Telmo Business School
4-2019 - 4-2019
Formacion Comercial Avanzada from Quattro Analysis Consulting

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Sevilla Metropolitan Area, Spain Job Level : Mid-senior Designation : Director Comercial EMEA & SOUTH ASIA at Acesur
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Juan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Juan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Juan

Personality Compatibility


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