Juan Laverde

Researcher
DISC Type : Cs

General Manager at Smurfit Westrock

London Area, United Kingdom

Overview

Juan Laverde is the General Manager for Smurfit Westrocks recycled containerboard paper mill in Snodland, UK. He possesses broad multicultural experience with strong operational and financial skills, having progressed through multiple roles within the company. He has studied transformational leadership at the University of Cambridge.

His paper mill is recognized for its innovative solutions, cutting-edge technology, and commitment to environmental responsibility in the sustainable packaging sector.

Personality Overview

ROI Seeker

Process Focused

Perfectionist

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Sustainable Packaging
His facility is a leader in sustainable packaging solutions, praised for its cutting-edge technology and strong focus on environmental responsibility.
Operational Excellence
His career progression from Production Engineer to General Manager has been focused on production, logistics, machine efficiency, and cost optimization.
Team Leadership
With education in transformational leadership and experience managing large teams, he has publicly expressed pride and gratitude for his team's accomplishments.

Media Appearances

Juan has no verified media appearances

Work History

2-2023
General Manager at Smurfit Westrock
5-2021 - 2-2023
Operations Manager at Smurfit Westrock
9-2019 - 4-2021
PA to COO Paper Europe at Smurfit Westrock
9-2017 - 8-2019
Technologist at PPT - Europe at Smurfit Westrock
12-2013 - 8-2017
Production Engineer at Smurfit Westrock

Education

1-2025 - 1-2025
Transformational leadership from University of Cambridge
9-2023 - 11-2023
Specialization from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Senior Designation : General Manager at Smurfit Westrock
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Juan

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Juan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Juan

Personality Compatibility


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