Juan Macias

Critic
DISC Type : C

CEO at AlphaStruxure

Boston, Massachusetts, United States

Overview

Juan Macias is the CEO of AlphaStruxure, where he pioneers Energy-as-a-Service (EaaS) solutions to address power constraints for critical infrastructure. With over 30 years in the energy sector, he has deep expertise in grid automation and energy management, demonstrated by leading landmark projects like the JFK New Terminal One microgrid.

He earned an MBA from the Crummer Graduate School of Business at Rollins College and holds a certification in Artificial Intelligence for Senior Executives from MIT xPRO. He is actively involved in industry discussions, frequently speaking on panels about the energy transition and data center power challenges.

Unique fact: He leads the company that developed the largest airport microgrid in the United States, a sophisticated 13. 6 MW trigeneration system at JFKs New Terminal One.

Personality Overview

Critic

Precise

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Data Center Power
He recently joined the Yotta Advisory Board to address the massive energy infrastructure required for data centers, which he calls "AI Factories".
Energy-as-a-Service (EaaS)
He founded and leads one of the industry’s first fully integrated EaaS platforms, believing it's key to delivering resilient and sustainable energy infrastructure.
Microgrid Technology
He frequently highlights behind-the-meter microgrids, like the one at JFK's New Terminal One, as a vital non-wires alternative for enhancing resilience and capacity.

Media Appearances

Ep269: AlphaStruxure's CEO on Microgrids. Featured in Spotify

See Now

NPM Interconnections (US) – Episode 88: Juan Macias | AlphaStruxure. Featured in New Project Media

See Now

Work History

4-2019
CEO at AlphaStruxure
1-2018 - 3-2019
SVP Digital Energy Solutions at Schneider Electric
4-2015 - 12-2017
Country President - Canada & SVP Energy BU - USA at Schneider Electric
8-2008 - 3-2015
General Manager - GE Grid Automation at GE Digital Energy
5-2005 - 7-2008
Product General Manager - Construction Products at GE Power

Education

1999 - 2001
MBA from Crummer Graduate School of Business at Rollins College
1986 - 1990
BS from New Mexico State University
1984 - 1986
AA from New Mexico Military Institute
1-2025 - 7-2025
Artificial Intelligence for Senior Executives from MIT xPRO

More Information

Social Presence :

Prographics :

Exp : 35 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : CEO at AlphaStruxure
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Juan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Juan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Juan

Personality Compatibility


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