Judith Webster

Questioner
DISC Type : c

Chief Executive at Association Of British Orchestras

London, England, United Kingdom

Overview

Judith Webster is an experienced arts leader and the Chief Executive of the Association of British Orchestras. Her career began as a music therapist and includes a ten-year tenure as CEO of Music for Youth. She earned a BMus from the University of Birmingham and an ARCM from the Royal College of Music.

Judith has a deep-rooted belief in the transformational power of music and champions making it accessible and inclusive. She has a particular passion for ensuring young people have opportunities for high-quality musical engagement, seeing it as crucial for wellbeing and development. She is also the Chair of Trustees for Open Up Music.

During the pandemic, she successfully reinvented Music for Youths national festival as a digital event, ensuring young musicians remained connected and supported.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Music Education
A central focus of her career, she believes music education is essential for everyone and is a vocal advocate for strengthening its role in schools.
Inclusive Arts
As CEO of Music for Youth and Chair of Open Up Music, she has consistently worked to make music more inclusive for all, including young disabled musicians.
Orchestral Futures
In her current role, she is focused on supporting the innovation and resilience of UK orchestras to ensure they thrive for future generations.

Media Appearances

Judith Webster named chief executive of Association of British Orchestras. Featured in The Stage

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Judith Webster - Association of British Orchestras. Featured in Association of British Orchestras (official website)

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Webster to lead Association of British Orchestras. Featured in Arts Professional

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Work History

11-2022
Chief Executive at Association Of British Orchestras
1-2022 - 11-2022
Music Education Professional at Freelance
4-2012 - 12-2021
Chief Executive at Music for Youth
11-2009 - 7-2012
Project Director, Youth Music Voices at National Foundation for Youth Music
1-2009 - 10-2009
Interim Director of Programmes at National Foundation for Youth Music

Education

BMus from University of Birmingham
ARCM from Royal College of Music

More Information

Social Presence :

Prographics :

Exp : 36 Location : London, England, United Kingdom Job Level : N/A Designation : Chief Executive at Association Of British Orchestras
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Insights For Selling To Judith

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Judith is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Judith

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Judith move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Judith take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Judith

Personality Compatibility


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