Julia Babina

Critic
DISC Type : C

VP of Customer Experience and Fulfillment Ops at LVK Logistics

New York, New York, United States

Overview

Julia is the VP of Customer Experience & Fulfillment Ops at LVK Logistics, an executive with 15 years of expertise transforming supply chains. At Brooklinen, she was the first operations hire and scaled the team to 30. She holds an APICS CPIM certification, focusing on streamlining global operations.

After a decade focused on brand operations, Julia has returned to her initial career passion in fulfillment, enjoying the "wild challenges" and creative problem-solving of turning warehouse knowledge into customer-facing solutions.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

DTC Operations
Managed the operational challenges for DTC brand Brooklinen's first physical pop-up shop, focusing on inventory management, systems integration, and customer data.
Fulfillment & 3PL
Returned to her career roots in fulfillment operations, an area she loves for its "wild challenges" and the thrill of creative problem-solving.
Post-Purchase Execution
Believes operational rigor after a customer's purchase is a fundamental that many scaled companies still get wrong, directly impacting customer experience.

Media Appearances

Julia Babina exits Ana Luisa to join LVK Logistics as VP of Customer Experience and Fulfillment Ops. Featured in Retail Technology Innovation Hub

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Work History

7-2025
VP of Customer Experience and Fulfillment Ops at LVK Logistics
1-2021
Advisor & Member at StartOps
3-2022 - 7-2025
VP of Supply Chain & Customer Experience at Ana Luisa
5-2020 - 2-2022
SVP, Operations & Customer Experience at Brooklinen
2-2019 - 5-2020
VP, Operations and Customer Experience at Brooklinen

Education

2004 - 2009
Master of Arts (M.A.) from Kiev International Institute for the Humanities

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : VP of Customer Experience and Fulfillment Ops at LVK Logistics
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Julia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Julia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Julia

Personality Compatibility


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