Julia Kosheleva-Coats

Enthusiast
DISC Type : i

VP & GM, Marketing AI/ML Algorithms at Salesforce

San Francisco, California, United States

Overview

Julia is the VP & GM of Marketing AI/ML Algorithm Development at Salesforce, where she leads the strategy for AI-driven marketing. With over 20 years of experience, she specializes in building and deploying predictive models that generate revenue and optimize business processes. She holds a Masters degree from UC Berkeley.

Julia has shown a commitment to her community through involvement with San Franciscos affordable housing initiatives, contributing her expertise to organizations focused on housing development and support services.

She co-invented a patented system for fraud detection that uses an emotion-based deep learning model.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI in B2B Marketing
Her focus is on using AI for marketing effectiveness, including multi-touch attribution (MTA) models and deep learning to navigate long B2B sales cycles and drive conversions.
AI Model Operationalization
Her career centers on the end-to-end development, deployment, and integration of predictive models into business processes to automate decisions and create measurable value.
Affordable Housing
Has been involved with San Francisco's Mayor's Office of Housing and Community Development and Mission Housing Development Corporation, indicating a passion for community housing solutions.

Media Appearances

Julia has no verified media appearances

Work History

8-2024
VP & GM, Marketing AI/ML Algorithms at Salesforce
8-2021 - 8-2024
Senior Director, Head of Marketing Data Science at Salesforce
2016 - 2021
VP, AI/ML Model Development for Marketing & Personalization, Chief Data Office at Wells Fargo
2014 - 2016
VP, Quantitative Marketing Analytics & Model Development, Wholesale Marketing at Wells Fargo
2012 - 2014
VP, Marketing Database Decision Strategy Consultant, Wholesale Marketing at Wells Fargo

Education

Master's degree from University of California, Berkeley
Bachelor of Arts (B.A.) from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : San Francisco, California, United States Job Level : Senior Designation : VP & GM, Marketing AI/ML Algorithms at Salesforce
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Julia

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Julia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Julia

Personality Compatibility


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