Julian Rose

Commander
DISC Type : D

Chief Commercial Officer at OMFIF

Northwood, England, United Kingdom

Overview

Julian is the Chief Commercial Officer at OMFIF, with extensive experience in sales, account management, and business development for professional services and financial institutions. He previously grew a territory at The Economist from £1. 5M to £3. 5M annually. Colleagues praise his creativity and exceptional ability to build strong working relationships.

He launched and built a sponsored content business valued at £10 million during his time at The Guardian.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Financial Partnerships
His role at OMFIF focuses on creating meaningful partnerships with global hedge funds, asset managers, and banks to serve the central banking community.
Thought Leadership
He has a background selling thought leadership solutions at Raconteur and The Economist, creating bespoke campaigns for major consulting and law firms.
Content Strategy
He has a history of building sponsored content businesses and has recently shared insights on using storytelling to boost campaign engagement.

Media Appearances

Julian has no verified media appearances

Work History

3-2026
Chief Commercial Officer at OMFIF
1-2026 - 3-2026
Client Relationship Manager at OMFIF - The Official Monetary and Financial Institutions Forum
2-2024 - 8-2025
Senior Sales Director at Raconteur
3-2016 - 2-2024
Business Development Director - EMEA at Economist Impact
3-2015 - 12-2015
Commercial Director at EMAP

Education

1985 - 1987
Mathematics from University of Dundee

More Information

Social Presence :

Prographics :

Exp : 31 Location : Northwood, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at OMFIF
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Insights For Selling To Julian

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Julian

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Julian move?

  • If convinced, they can reach decisions quite fast.
  • Can Julian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Julian

Personality Compatibility


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