Juliana Farah

Wildcard
DISC Type : Sic

Executive Vice President Business Transformation at Cuisine Solutions

Washington DC-Baltimore Area, United States

Overview

Juliana has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Juliana has no verified topics they care about

Media Appearances

Juliana has no verified media appearances

Work History

8-2025
Executive Vice President Business Transformation at Cuisine Solutions
7-2022 - 7-2025
Senior Global Vice President of Revenue at Cuisine Solutions
3-2021 - 6-2022
Executive Vice President at Cuisine Solutions
9-2018 - 3-2021
Senior Global Banker - Mid-Corporates at Citi
8-2017 - 9-2018
Senior Vice President International Banking Advisor at Citi

Education

3 months full-time training in Palisades from Citibank NA Commercial Credit College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Executive Vice President Business Transformation at Cuisine Solutions
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Juliana

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Juliana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Juliana

Personality Compatibility


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