Juliana L. Nardelli

Questioner
DISC Type : c

Diretora de Marketing & Comunicação at Atos

São Paulo, São Paulo, Brazil

Overview

Juliana L. Nardelli is the Director of Marketing & Communication for Atos in South America, bringing 20 years of experience from the technology and financial sectors. Described by colleagues as dedicated and strategic, she holds a Masters in Marketing from ESPM and specializes in 360º marketing, branding, and strategic planning.

No public information is available regarding her personal life, hobbies, or interests outside of her professional capacity. Her focus appears to be centered on her extensive and successful career in corporate marketing and communications.

She has a unique background with over four years of experience working in marketing for the Brazilian Stock Exchange (BM&FBOVESPA).

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Finance
Actively promotes Atos's AI solutions, like the "AI Capsule, " for the financial sector at major industry events such as Febraban Tech.
Cloud Transformation
Recently highlighted a major customer success story involving a bank's migration of over 750 virtual machines to Google Cloud, emphasizing modernization and optimization.
B2B Event Marketing
Focuses on leveraging large-scale industry events like SAP NOW and Febraban Tech to engage directly with clients and demonstrate new technological solutions.

Media Appearances

Juliana has no verified media appearances

Work History

7-2022
Diretora de Marketing & Comunicação at Atos
7-2021 - 7-2022
Head of Marketing & Communications - South America at Atos
4-2018 - 7-2021
Gerente de Marketing e Comunicação - South LATAM at DXC Technology
11-2015 - 4-2018
Marketing Specialist at Hewlett Packard Enterprise
7-2011 - 9-2015
Analista de marketing sênior at BM&FBOVESPA

Education

2014 - 2015
Master em Marketing from ESPM Escola Superior de Propaganda e Marketing
2010 - 2010
Curso de especialização em marketing from LCIBS- London College of International Business Studies

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretora de Marketing & Comunicação at Atos
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Juliana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Juliana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Juliana

Personality Compatibility


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