Juliana Pereira

Captain
DISC Type : DS

Board of Trustees at UNICEF Spain

Madrid, Community of Madrid, Spain

Overview

Juliana Naranjo Pereira is a community builder and brand strategist who advises senior leadership on cultural transformation. With an executive education from IE Business School, she has held key roles including CMO at SNGULAR and is a Board of Trustees member for UNICEF Spain. Colleagues describe her as passionate, perseverant, and a remarkable leader.

Raised between American, Portuguese, and Colombian cultures, Juliana is deeply passionate about creating authentic connections and fostering a sense of belonging. She is a published author on professional reinvention and is dedicated to empowering others, particularly women entrepreneurs and children, as seen in her community involvement and personal reflections.

She founded "Mi Calle de Nueva York, " a unique Manhattan-themed wellness space in Madrid that offers innovative employee experiences to boost motivation.

Personality Overview

Output-Driven

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Community Building
Her work focuses on designing intentional communities and creating spaces where people feel a true sense of belonging and connection, moving beyond superficial networking.
Cultural Transformation
Advises senior leadership on aligning organizational culture with purpose to unlock talent and ignite authentic engagement, drawing from her diverse, multicultural background.
Professional Reinvention
Authored the book "El arte de pivotar, " a guide to professional reinvention, addressing how to adapt and acquire new skills in a changing career landscape.

Media Appearances

Juliana has no verified media appearances

Work History

2-2024
Board of Trustees at UNICEF Spain
9-2021
Business Strategy Consultant at JNP Consulting Group
2-2023 - 2-2024
Chief Marketing Officer at SNGULAR
11-2016 - 7-2021
Chief of Campus Life at IE Business School & IE University
7-2012 - 11-2016
Founder at Mi Calle de Nueva York

Education

1-2020 - 12-2021
Masters from IE Business School Executive Education
2021 - 2021
Executive Master in Positive Leadership and Transformation from IE Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Madrid, Community of Madrid, Spain Job Level : Senior Designation : Board of Trustees at UNICEF Spain
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Juliana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Juliana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Juliana

Personality Compatibility


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