Juliana Santin

Sharpshooter
DISC Type : DC

Especialista de produtos at Bradesco

São Paulo, São Paulo, Brazil

Overview

Juliana Santin is a Product Coordinator/Specialist with extensive experience developing financial and digital products at major banks like Bradesco, Banco BMG, and Visa. She focuses on innovation and agile methodologies to increase profitability. Colleagues describe her as collaborative, committed, and resilient, with leadership development from Fundação Dom Cabral and an AI certification from Ibmec.

Outside of her core roles, Juliana demonstrates a strong interest in the future of technology and business, actively following companies like Microsoft and Accenture. Her recent studies in Artificial Intelligence at Ibmec underscore a commitment to continuous learning and applying cutting-edge technology within the financial sector.

Unique fact: Juliana was one of 35 women selected for a technical mentorship program at Banco BMG, part of an initiative to accelerate female careers.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Financial Innovation
Her career has focused on creating and developing innovative financial products, including digital credit and renegotiation solutions at major banks.
Agile Methodologies
As a Certified Scrum Product Owner (CSPO), she has a history of leading multidisciplinary squads using agile frameworks to deliver solutions.
Female Career Advancement
She expressed feeling honored to be selected for a mentorship program at Banco BMG aimed at accelerating women's careers.

Media Appearances

Juliana has no verified media appearances

Work History

2-2026
Especialista de produtos at Bradesco
4-2020 - 10-2024
COORDENADORA DE PRODUTOS | DESENVOLVIMENTO DE PRODUTOS | PRODUTOS FINANCEIROS | INOVAÇÃO at Banco BMG
1-2017 - 2-2020
ESPECIALISTA DE PRODUTOS | EMPRÉSTIMO PESSOAL | PRODUCT OWNER(PO) | PROJETOS ÁGEIS at Banco Original
8-2016 - 1-2017
ESPECIALISTA DE PRODUTOS | PRODUTOS PUBLICITÁRIOS - PROJETO PONTUAL at Eletromidia
6-2012 - 8-2015
COORDENADORA DE DESENVOLVIMENTO DE NEGÓCIOS | PRODUTOS FINANCEIROS | SOLUÇÕES DE PAGAMENTOS at Visa

Education

11-2024 - 1-2025
Inteligência Artificial from Ibmec
8-2024 - 8-2024
Programa de desenvolvimento de Liderança from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Especialista de produtos at Bradesco
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juliana

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Juliana take some risk or not?

  • The risks don’t matter much to them.

You And Juliana

Personality Compatibility


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