Caryn Boim

Observer
DISC Type : ic

Copy Supervisor at BGB Group

New York City Metropolitan Area, United States

Overview

Caryn Boim is a Copy Supervisor at BGB Group, a healthcare advertising agency. She has demonstrated significant career growth within the company, progressing from a Junior Copywriter to her current leadership role. Caryn holds a Bachelors degree from Queens College and is certified in effective communication techniques for meetings.

Caryn shows a keen interest in the craft of writing and the tools of digital marketing. She actively shares content related to writing with style and impact, as well as new technologies that enhance digital campaign performance. She also follows publications like The New York Times.

Unique fact: Caryn believes good writing has four key elements: "ping, ring, sing, and zing! "

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Effective Writing
Shared takeaways from a course on writing with style, flair, and impact, indicating a passion for high-quality copywriting.
Healthcare Advertising
[Predicted] As a long-term copywriter and supervisor at BGB Group, she is deeply involved in creating compelling communications for the healthcare and pharmaceutical industry.
Digital Marketing Tools
Showcased interest in new technologies by sharing a Chrome extension designed to score and improve the engagement potential of social media posts.

Media Appearances

Caryn has no verified media appearances

Work History

3-2024
Copy Supervisor at BGB Group
3-2023 - 3-2024
Senior Copywriter at BGB Group
3-2022 - 3-2023
Copywriter at BGB Group
5-2021 - 2-2022
Junior Copywriter at BGB Group
3-2020 - 5-2021
Associate, Content & Copywriting at YJP Young Jewish Professionals

Education

2017 - 2020
Bachelor's degree from Queens College

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Copy Supervisor at BGB Group
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Insights For Selling To Caryn

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caryn is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Caryn

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Caryn move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Caryn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Caryn

Personality Compatibility


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