Juliana Watts

Go-getter
DISC Type : d

Executive & Entrepreneurial Leadership Coach and Owner at Bold & Balanced by Juliana

Harrison, Ohio, United States

Overview

Juliana Watts is an executive and entrepreneurial coach who helps high-achieving women lead without burnout. A former healthcare executive with two Master of Science in Nursing degrees, she blends clinical expertise with strategic leadership. She focuses on helping women reclaim confidence, navigate transitions, and align ambition with well-being.

Originally from Brazil, Juliana is a mother who draws lessons from personal experiences, like her daughters softball games, to illustrate points about teamwork and competition. She actively participates in professional communities, serving as a Global Ambassador for the Women in Tech Network, showcasing her commitment to empowering other women.

Unique fact: Juliana appeared as a guest on the "Unscripted MINDS" podcast to discuss her philosophy on living a balanced life.

Personality Overview

Vision Oriented

Direct & Candid

Challenger

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Women in Leadership
Her coaching practice is exclusively dedicated to helping women executives, founders, and emerging leaders succeed without self-abandonment.
Preventing Burnout
A core theme in her coaching is helping successful women grow and rise into bigger roles without experiencing burnout, shrinking, or self-sabotage.
Holistic Coaching
She combines strategic leadership with emotional mastery, energetic alignment, and nervous-system regulation, drawing from her background as a Nurse Practitioner.

Media Appearances

Juliana has no verified media appearances

Work History

9-2025
Executive & Entrepreneurial Leadership Coach and Owner at Bold & Balanced by Juliana
4-2025 - 9-2025
Regional Vice President of Clinical Operations at Longevity Health
5-2024 - 4-2025
Head of National Memory Care Programs at Synapticure Inc.
12-2021 - 4-2024
Director of Practice Operations / Interim Executive Direct at Cityblock Health
11-2019 - 12-2021
Clinical Director at Carelon Health

Education

2013 - 2015
Master of Science in Nursing from University of Cincinnati
2011 - 2012
Master of science in nursing from Mount St. Joseph University

More Information

Social Presence :

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Exp : N/A Location : Harrison, Ohio, United States Job Level : N/A Designation : Executive & Entrepreneurial Leadership Coach and Owner at Bold & Balanced by Juliana
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Juliana

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • Their decision making speed is somewhere in the middle.
  • Can Juliana take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Juliana

Personality Compatibility


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