Julie Houser - The Flower Chef 🌸

Evaluator
DISC Type : cds

Founder at Project Flower Power (501(c)(3) Non-profit)

United States

Overview

Julie Houser is the Founder and CEO of Flower Chef Foods, leveraging a 25-year career as a celebrated plant-based executive chef for celebrities and diplomats. An award-winning entrepreneur and cookbook author, she attended the University of California, Santa Barbara. People who have worked with her describe her as a "visionary" and "extraordinary".

Her personal battle with breast cancer, which left her unable to eat most foods, became the inspiration for her current mission. She is deeply passionate about creating food that heals and is the founder of Project Flower Power, a non-profit dedicated to addressing child hunger through nutrient-dense food programs and education.

After 18 surgeries for cancer, her inability to eat most plant-based foods drove her to create a new category of gluten-free pasta.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Gluten-Free Innovation
Her company, Flower Chef Foods, was born from her personal need for high-quality, gluten-free pasta that doesn't compromise on taste, a mission she calls a "necessity. "
Food as Medicine
Driven by her own health journey, she focuses on creating pasta that "heals" and views food as a tool for wellness and recovery.
Female Entrepreneurship
She is vocal about the challenges women face in the food industry, where few reach CEO roles, and advocates for female ambition and leadership.

Media Appearances

Julie has no verified media appearances

Work History

6-2025
Founder at Project Flower Power (501(c)(3) Non-profit)
1-2021
Founder and CEO | Executive Chef at Flower Chef Foods, LLC
1-2018
Private Celebrity Plant Chef | Executive Chef at Confidential
2005 - 2008
Pharmaceutical Sales Specialist at Forest Laboratories (now Allergan)
1999 - 2004
Founder & CEO | Executive Chef at Julie Summers Catering

Education

Bachelor of Arts - BA from Bren School of Environmental Science & Management - University of California, Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 19 Location : United States Job Level : Leadership Designation : Founder at Project Flower Power (501(c)(3) Non-profit)
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Julie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Julie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Julie

Personality Compatibility


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