Julie Keshmiry

Initiator
DISC Type : Di

Vice President, Marketing Operations & Chief of Staff at Visa

San Francisco, California, United States

Overview

Julie is a marketing and cultural transformation executive, currently leading B2B marketing at Visa. An alumna of the USC Marshall School of Business, she has driven marketing and operations for top brands like Intel and Microsoft. Colleagues describe her as competent, driven, and operationally excellent.

Outside of work, she is a passionate advocate for female empowerment, serving as a Board Chair for the non-profit Girls Leadership. This passion extends to her creative pursuits, where she has found success as a bestselling childrens author, focusing on stories that empower young girls.

She is the bestselling author of the childrens book "Princess Shmincess, " which began as a rebellious bedtime story for her daughter.

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Girls' Empowerment
Serves as the California Board Chair for Girls Leadership and wrote a bestselling children's book, "Princess Shmincess, " to empower young girls.
B2B Marketing
As a Vice President at Visa, she leads B2B marketing, building on extensive experience with major brands like Intel, Schwab, and Microsoft.
DE&I Leadership
Focuses on cultural transformation and DE&I efforts in her leadership roles, aiming to build inclusive, high-performing teams and marketing campaigns.

Media Appearances

Julie has no verified media appearances

Work History

4-2023 - 10-2025
Vice President, Marketing Operations & Chief of Staff at Visa
4-2022 - 5-2022
Acting VP, GM; Brand, Creative & Media Team at Intel Corporation
2-2019 - 12-2022
Chief of Staff: Brand, Creative & Media Team at Intel Corporation
10-2018 - 9-2025
CA Board Chair & National Board Member at Girls Leadership
8-2018 - 2-2019
Director, Marketing Integration at Intel Corporation

Education

Bachelor of Science - BS from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : N/A Designation : Vice President, Marketing Operations & Chief of Staff at Visa
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Julie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Julie take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Julie

Personality Compatibility


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