Julie McCrossin AM

Questioner
DISC Type : c

Journalist, broadcaster, MC. at Julie McCrossin

Greater Sydney Area, Australia

Overview

Julie McCrossin AM is a veteran Australian broadcaster with over 20 years at ABC and Network Ten, known for her work on shows like "Good News Week". She is now a respected freelance journalist, MC, and podcaster. People often describe her using adjectives like inspiring, engaging, and empowering, and she holds a law degree from UNSW.

Julie is a passionate and long-standing advocate for social justice, having been active in womens and gay rights since the 1970s. Her personal experience as a survivor of stage four throat cancer has made her a powerful voice for patient advocacy. She is also a proud grandmother, or "Nana".

Unique fact: Julie has worked as a TV reporter for both the Sydney Gay and Lesbian Mardi Gras and the Anzac Day Parade.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cancer Patient Advocacy
As a survivor of stage four throat cancer, she is an ambassador for several cancer charities and hosts podcasts for the Cancer Council to support patients and families.
HPV Awareness
Her personal cancer journey was HPV-related, and she actively uses her platform to educate the public on the connection between HPV and various cancers.
LGBTIQ+ Rights
A lifelong activist, she was involved in the first Sydney Gay and Lesbian Mardi Gras in 1978 and continues to advocate for equality.

Media Appearances

Julie McCrossin - Mental Health Challenges. Featured in YouTube

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Immobilisation Mask Anxiety - Patient Story - Julie McCrossin. Featured in YouTube

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Julie McCrossin: Survival is not primarily personal. Featured in OncoDaily

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Work History

4-2005
Journalist, broadcaster, MC. at Julie McCrossin
2005
Journalist, broadcaster and facilitator at Julie McCrossin

Education

1966 - 1971
UNSW LLB from SCEGGS Darlinghurst
HSC from SCEGGS Darlinghurst

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Sydney Area, Australia Job Level : N/A Designation : Journalist, broadcaster, MC. at Julie McCrossin
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Julie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Julie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Julie

Personality Compatibility


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