Julie Rath

Enthusiast
DISC Type : i

Senior Vice President, Airport Operations at American Airlines

Dallas-Fort Worth Metroplex, United States

Overview

Julie Rath is the Senior Vice President of Airport Operations at American Airlines, where she leads global airport operations and customer care. An alumna of St. Olaf College with an MBA from the UMN Carlson School of Management, she has held multiple executive roles focused on enhancing the customer journey.

Outside of aviation, Julie serves on the Board of Directors for Wings Financial Credit Union, where she has also acted as Secretary and Chairman of the Compensation Committee. This demonstrates her deep engagement with corporate governance and financial services, complementing her extensive operational experience at the airline.

She recently led an initiative to launch an automated tagging process for mobility devices, an industry-first aimed at improving the travel experience for customers with wheelchairs.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Airport Operations
As SVP, she is responsible for American's global airport operations, including major infrastructure projects and operational readiness for peak travel seasons.
Customer Experience
Her career at American includes multiple VP roles focused on customer experience, loyalty, service recovery, and implementing new self-service tools for travelers.
Team Leadership
Her public posts frequently emphasize building and supporting "winning teams" as a core component of delivering a superior customer experience across the airline.

Media Appearances

American Airlines expands boarding technology to more than 100 airports to support customers and team members this holiday season. Featured in American Airlines Newsroom

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American Airlines Reveals Summer Travel Preparations. Featured in NBC 5 DFW

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American Airlines Tightens Early Boarding Enforcement. Featured in Forbes

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Work History

10-2022
Senior Vice President, Airport Operations at American Airlines
1-2022 - 9-2022
Vice President, Customer Experience - AAdvantage, Digital, Marketing and Product Development at American Airlines
6-2020 - 12-2021
Vice President, Customer Experience & Reservations at American Airlines
3-2020
Board of Directors, Secretary at Wings Financial Credit Union
3-2020
Chairman, Compensation Committee at Wings Financial Credit Union

Education

2004 - 2006
MBA from UMN Carlson School of Management
1987 - 1991
BA from St. Olaf College

More Information

Social Presence :

Prographics :

Exp : 32 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Senior Vice President, Airport Operations at American Airlines
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Julie

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Julie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Julie

Personality Compatibility


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