Julie Rockwell, CPPM, CRCR

Examiner
DISC Type : cs

Regional Director, THMG Revenue Cycle Site Operations at Trinity Health

Salem, Ohio, United States

Overview

Julie Rockwell is a seasoned Regional Director for Trinity Health, specializing in revenue cycle operations. With a strong background in healthcare management from roles at Mount Carmel Health System and Ensemble Health Partners, she is recognized as a leader who effectively improves financial performance and operational processes.

Outside of her professional life, Julie is deeply committed to her family and community. She actively participates in fundraising walks for her granddaughter, Scarlette, and draws personal and professional inspiration from collaborative events that emphasize a shared purpose.

Unique fact: Julie recently spoke about healthcare finance and revenue cycle management at the HC Forums Midwest event.

Personality Overview

Overcautious

Late Adopter

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Revenue Cycle Optimization
Her career is dedicated to managing front-end revenue cycle operations, improving KPIs, and implementing process improvements to drive positive financial impacts for health systems.
Healthcare Leadership
An experienced leader who has skillfully managed clinical and clerical teams, provided performance evaluations, and developed strategic goals for multi-physician departments.
Family & Community
She publicly shares her commitment to family by organizing and participating in fundraising walks for her granddaughter, encouraging her network to join or donate.

Media Appearances

Julie has no verified media appearances

Work History

12-2023
Regional Director, THMG Revenue Cycle Site Operations at Trinity Health
3-2022
Director, MGPS Revenue Cycle Site Operations at Mount Carmel Health System
7-2019 - 12-2021
Revenue Cycle Manager at Ensemble Health Partners
11-2017 - 6-2019
Practice Manager at Southwoods Health
11-2015 - 11-2017
Site Manager at CPMS

Education

2018 - 2018
Certification from AAPC
1987 - 1991
Education details unavailable from West Branch High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Salem, Ohio, United States Job Level : Mid-senior Designation : Regional Director, THMG Revenue Cycle Site Operations at Trinity Health
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Julie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Julie take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Julie

Personality Compatibility


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