Julie Trieb

Julie Trieb is the founder and CEO of Designs by JuJu, a leading e-commerce brand for digital machine embroidery designs. An entrepreneur for over two decades, she transformed a personal hobby into a multi-million dollar family business, known for its quality, creativity, and strong connection with the home hobbyist community.

Based in southern New Hampshire, Julie is a wife, mother of three, and grandmother of three. Her passion for embroidery began when she taught herself to digitize designs for her daughters clothes, and this continues to fuel her creative and professional life.

Interesting fact: Julie started her business by selling her first designs on eBay during the Super Bowl, correctly guessing that other women might be shopping online instead of watching the game.