Julio Hernandez L.

Sharpshooter
DISC Type : CD

Marketing Director - CPG Marketing Strategy / GTM "Better Peer" Advisor at The Better Peer

Tampa, Florida, United States

Overview

Julio is a CPG marketing leader with 18+ years of experience driving brand growth for giants like Heineken and SABMiller. He specializes in go-to-market strategy for the U. S. and LATAM markets. Colleagues describe him as an energetic and innovative professional with an eye for finding valuable opportunities.

He has a keen interest in professional development, having completed courses on leadership presence and the "7 Habits of Highly Efficient People. " Julio also holds a certification in content marketing and the art of storytelling, blending creative and strategic thinking in his approach.

He serves as an Honorary Advisory Member for the Canada-U. S. -Mexico Chambers of International Commerce Council, leading cross-border procurement initiatives.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

CPG Market Trends
He actively shares insights on major industry shifts, including Gen Z's impact on brands, M&A activity like Mars acquiring Kellanova, and strategic CEO changes at Kraft Heinz.
Go-to-Market Strategy
A core part of his professional identity, he has extensive experience launching products and expanding market share for CPG brands across the U. S. and Latin America.
Cross-Border Commerce
His advisory role focuses on scaling North American trade forums and leading multicountry sourcing initiatives, demonstrating expertise in international business and supply chains.

Media Appearances

Julio has no verified media appearances

Work History

5-2024
Marketing Director - CPG Marketing Strategy / GTM "Better Peer" Advisor at The Better Peer
1-2025
Procurement Coordination - Honorary Advisory Member at Canada-U.S.-Mexico Chambers of International Commerce Council πŸ‡¨πŸ‡¦ πŸ‡ΊπŸ‡Έ πŸ‡²πŸ‡½
8-2022 - 4-2024
Brand Marketing Senior Manager - Dietary Supplements CPG at Vimergy
4-2018 - 1-2022
Sr. Marketing Manager Spirits South LATAM. at The HEINEKEN Company
3-2013 - 4-2018
Sr. Marketing Manager - Business Development Management - South Cone LAX at SABMiller

Education

2-2022 - 6-2024
Master of Business Administration - MBA from Everglades University
8-2000 - 6-2004
Bachelor of Business Administration (B.B.A.) from Universidad del Pedregal

More Information

Social Presence :

Prographics :

Exp : 12 Location : Tampa, Florida, United States Job Level : Mid-senior Designation : Marketing Director - CPG Marketing Strategy / GTM "Better Peer" Advisor at The Better Peer
URL has been copied!

Insights For Selling To Julio

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Julio

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Julio move?

  • If convinced, they can reach decisions quite fast.
  • Can Julio take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Julio

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.