Julio Hernandez L. in

Julio Hernandez L.

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Marketing Director - CPG Marketing Strategy / GTM "Better Peer" Advisor at The Better Peer
📍 Tampa, Florida, United States

Julio is a CPG marketing leader with 18+ years of experience driving brand growth for giants like Heineken and SABMiller. He specializes in go-to-market strategy for the U. S. and LATAM markets. Colleagues describe him as an energetic and innovative professional with an eye for finding valuable opportunities.

He has a keen interest in professional development, having completed courses on leadership presence and the "7 Habits of Highly Efficient People. " Julio also holds a certification in content marketing and the art of storytelling, blending creative and strategic thinking in his approach.

He serves as an Honorary Advisory Member for the Canada-U. S. -Mexico Chambers of International Commerce Council, leading cross-border procurement initiatives.

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Experience
12 Years
Current Role
Marketing Director - CPG Marketing Strategy / GTM "Better Peer" Advisor
Job Level
Mid-senior
Location
Tampa, Florida, United States
Personality Overview

How Julio shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Julio cares about

CPG Market Trends
He actively shares insights on major industry shifts, including Gen Z's impact on brands, M&A activity like Mars acquiring Kellanova, and strategic CEO changes at Kraft Heinz.
Go-to-Market Strategy
A core part of his professional identity, he has extensive experience launching products and expanding market share for CPG brands across the U. S. and Latin America.
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Career

Work history

5-2024
Marketing Director - CPG Marketing Strategy / GTM "Better Peer" Advisor
The Better Peer
1-2025
Procurement Coordination - Honorary Advisory Member
Canada-U.S.-Mexico Chambers of International Commerce Council 🇨🇦 🇺🇸 🇲🇽
8-2022 - 4-2024
Brand Marketing Senior Manager - Dietary Supplements CPG
Vimergy
4-2018 - 1-2022
Sr. Marketing Manager Spirits South LATAM.
The HEINEKEN Company
3-2013 - 4-2018
Sr. Marketing Manager - Business Development Management - South Cone LAX
SABMiller
In the press

Media appearances

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Education
2-2022 - 6-2024
Master of Business Administration - MBA
Everglades University
8-2000 - 6-2004
Bachelor of Business Administration (B.B.A.)
Universidad del Pedregal
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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