Julio Pina

Inquirer
DISC Type : cd

The Basset Labs - Founder at Basset Labs

Emerson, New Jersey, United States

Overview

Julio Pina is the Founder of The Basset Labs, specializing in technical and creative innovation for the cosmetics industry. With an extensive R&D background at Mana Products and degrees from Queens and Brooklyn College, he excels at leading product development from concept to commercialization in skincare, haircare, and color cosmetics.

He is an inventor who holds multiple patents, including one for a solid dry shampoo stick designed for a mess-free application.

Personality Overview

Upfront

ROI Conscious

Judgemental

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Cosmetic Innovation
His career focuses on bridging creative marketing concepts with the technical R&D process to bring novel beauty products to the market.
Product Formulation
Possesses deep expertise in formulating challenging products across OTCs, color cosmetics, skincare, and haircare, from powders to creams.
Industry Collaboration
A strong believer in teamwork, he actively attends global industry events like In-Cosmetics to discover new technologies and build formulation partnerships.

Media Appearances

Julio has no verified media appearances

Work History

10-2024
The Basset Labs - Founder at Basset Labs
12-2023 - 10-2024
Senior Director of R&D Contract (Powder, Color, Skincare) and Innovation Labs at Mana Products
8-2022 - 12-2023
Director - Innovation Research & Development at Mana Products
1-2020 - 8-2022
Director - Innovation Research & Development at iLABS (Innovation Labs) Inc.
10-2019 - 12-2019
Manager - Innovation Research & Development at Mana Products

Education

Bachelor's degree from Queens College
Bachelor's degree from Brooklyn College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Emerson, New Jersey, United States Job Level : Leadership Designation : The Basset Labs - Founder at Basset Labs
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Insights For Selling To Julio

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julio is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Julio

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Julio move?

  • Their decision making speed is somewhere in the middle.
  • Can Julio take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Julio

Personality Compatibility


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