Junior Ananias

Trailblazer
DISC Type : DI

Senior Manager, Global Marketing Sourcing at Expedia Group

London, England, United Kingdom

Overview

Junior is a Senior Manager at Expedia Group with over 16 years of experience leading global business and digital transformation at companies like Unilever. Described by colleagues as strategic, innovative, and detail-oriented, he specializes in operational efficiency and technology innovation. His background includes a postgraduate degree in Philosophy, informing his unique leadership approach.

Passionate about human-centered leadership, Junior champions empathy and connection within global teams. With roots in Brazil, he actively contributes to professional communities, recently authoring an article on knowledge bias for a leading Brazilian Project Management institute, reflecting his commitment to mentorship and sharing expertise.

He holds a postgraduate degree in Philosophy, which gives him a unique perspective on technology and business strategy.

Personality Overview

Assertive

Values Relationships

Informal

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Digital Transformation
He spearheaded a company-wide digital transformation initiative at Unilever, engaging over 20, 000 employees to enhance their digital skills and drive business growth.
Operational Efficiency
He transformed an automation pilot into a global program at Unilever, achieving 55% average cost savings and increasing adoption by 5x across 31 markets.
Human-centric Leadership
He is committed to "humanized leadership" and emphasizes empathy and human connection, as shown in his recent social media engagement on the topic.

Media Appearances

Junior has no verified media appearances

Work History

6-2025
Senior Manager, Global Marketing Sourcing at Expedia Group
7-2023 - 7-2024
Global Director of Digital Transformation Capabilities and Communications at Unilever
1-2019 - 7-2023
Global Business Transformation Programme Lead at Unilever
7-2017 - 7-2018
Account Director at BETC HAVAS
5-2015 - 7-2017
Account Director at Africa

Education

10-2022 - 7-2023
Postgraduate in Philosophy from Pontifícia Universidade Católica do Rio Grande do Sul
2020 - 2020
Innovation from Future London Academy

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Manager, Global Marketing Sourcing at Expedia Group
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Insights For Selling To Junior

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Junior is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Junior

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Junior move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Junior take some risk or not?

  • If necessary, they will be ready to take risks.

You And Junior

Personality Compatibility


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