Justin A. Brown

Commander
DISC Type : D

CEO and Registrar at Bereavement Authority of Ontario

Greater Toronto Area, Canada

Overview

Justin A. Brown is the CEO and Registrar of the Bereavement Authority of Ontario, bringing over 30 years of strategic leadership in government and stakeholder relations. A Carleton University graduate, he is described as a collaborative, engaging, and optimistic leader, known for achieving significant policy changes, such as a historic OHIP agreement.

Outside of work, Justin is a cancer survivor who advocates for early detection and research. He has also shown public support for Ukraines democratic future. He is a father of three and resides in Etobicoke, Ontario.

Unique fact: He has played key roles in government responses to major crises, including the Ice Storm, SARS, the 9/11 attacks, and a major electricity blackout.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Government Relations
His career is built on successful advocacy and public relations strategies that have led to legislative, regulatory, and policy changes across multiple government portfolios.
Healthcare Policy
Previously CEO of the Ontario Association of Optometrists and a consultant for pharmaceutical and medical device firms, he has deep expertise in Canadian health policy.
Crisis Management
Has extensive experience managing high-profile issues, having played key government roles during major crises like SARS, the Ice Storm, and the 9/11 attacks.

Media Appearances

CEO Announcement - Bereavement Authority of Ontario. Featured in Bereavement Authority of Ontario (official website)

See Now

Work History

12-2025
CEO and Registrar at Bereavement Authority of Ontario
1-2019 - 2-2024
Chief Executive Officer at Ontario Association of Optometrists (OAO)
5-2017 - 9-2018
Senior Director - External Relations (Client) at Canadian National Exhibition
4-2012 - 10-2015
Senior Consultant at The JBL Group
6-2011 - 12-2025
President and Principal Consultant at Millard-Edward Group Inc.

Education

1989 - 1995
B.A. from Carleton University
1987 - 1989
High School from Earl of March Secondary School, Kanata, Ontario

More Information

Social Presence :

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Exp : 31 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : CEO and Registrar at Bereavement Authority of Ontario
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Insights For Selling To Justin A.

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin A. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Justin A.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Justin A. move?

  • If convinced, they can reach decisions quite fast.
  • Can Justin A. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Justin A.

Personality Compatibility


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