Justin Baker in

Justin Baker

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Senior Director of Design, Advertising & GenAI at Netflix
📍 Los Angeles Metropolitan Area, United States

Justin is the Senior Director of Design at Netflix, leading the teams for Advertising and Generative AI. With 17 years of experience, he is a Northwestern University alumnus who specializes in building high-caliber design teams to solve complex technical challenges. People who have worked with him describe him as strategic, thoughtful, and effective.

He is passionate about empowering the next generation of design leaders, which he does through his writing and the Product Design Leadership Alliance, a consortium he presides over. His interest in community is also demonstrated by his participation in the Thousand Oaks Citizen Academy to learn about local emergency infrastructure.

Unique fact: Justin won the "Best of California IT Design Award" for his work on several government systems.

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Experience
20 Years
Current Role
Senior Director of Design, Advertising & GenAI
Job Level
Senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Priorities

Topics Justin cares about

Design Leadership
He has 10 years of experience leading design teams and is the president of the Product Design Leadership Alliance, a group focused on empowering future design leaders.
Advertising Technology
He leads the design for Netflix's entire advertising ecosystem, from the consumer-facing experience to the global AdTech platform.
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Career

Work history

9-2025
Senior Director of Design, Advertising & GenAI
Netflix
5-2023 - 9-2025
Director of Design, Advertising
Netflix
5-2021 - 5-2023
Sr. Design Manager, Platform
Netflix
11-2019 - 5-2021
Sr. Design Team Lead, Growth
Atlassian
5-2019 - 5-2024
President
Product Design Leadership Alliance
In the press

Media appearances

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Education
2015 - 2017
Master of Science (M.Sc.)
Northwestern University
2021 - 2022
Executive Leadership Certificate
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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