Justin Baum

Energizer
DISC Type : I

Shorty Award Judge at Shorty Awards

Greensboro--Winston-Salem--High Point Area, United States

Overview

Justin Baum is the Global Creative Director for Lenovos in-house agency, leading award-winning campaigns for major partnerships like Formula 1. Colleagues describe him as a passionate, collaborative, and brilliant storyteller dedicated to producing quality work. He has a background at agencies like MullenLowe and has worked with brands including the Miami Marlins and Lowes Home Improvement.

Outside of his advertising career, Justin is the founder of ZZZ Bears, a teddy bear company that honors military heroes and gives back to the children of fallen service members. What started as a side hustle has grown significantly, with bears sold in military exchanges and museum gift shops, including the White House and 9/11 Memorial Museum.

He was the creative director behind the worlds first kiss-activated trophy for Formula 1.

Personality Overview

Full Of Energy

Imaginative

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Innovative Advertising
He leads creative for major brands and was instrumental in developing unique activations like the F1 kiss-activated trophy and a 3D billboard in Piccadilly Square.
Supporting Veterans
He founded ZZZ Bears, a passion project celebrating military heroes and donating bears to children of fallen service members, a mission he has pursued for nearly a decade.
E-commerce Founder
He built his company, ZZZ Bears, from a side hustle into a recognized brand sold online, in military exchanges, and even in Target stores nationwide.

Media Appearances

Lenovo – MLK on MLK – Justin Baum. Featured in justinbaumcreative.com

See Now

Work History

3-2023
Shorty Award Judge at Shorty Awards
10-2017
Global Creative Director at Lenovo
2-2017 - 10-2017
Freelance copywriter/Creative Director at Justin Baum
6-2015
Founder and ZZZEO at ZZZ Bears
6-2013 - 2-2017
VP, Associate Creative Director at MullenLowe U.S.

Education

Education details unavailable from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Mid-senior Designation : Shorty Award Judge at Shorty Awards
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Justin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Justin take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Justin

Personality Compatibility


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