Justin Baum in

Justin Baum

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Shorty Award Judge at Shorty Awards
📍 Greensboro--Winston-Salem--High Point Area, United States

Justin Baum is the Global Creative Director for Lenovos in-house agency, leading award-winning campaigns for major partnerships like Formula 1. Colleagues describe him as a passionate, collaborative, and brilliant storyteller dedicated to producing quality work. He has a background at agencies like MullenLowe and has worked with brands including the Miami Marlins and Lowes Home Improvement.

Outside of his advertising career, Justin is the founder of ZZZ Bears, a teddy bear company that honors military heroes and gives back to the children of fallen service members. What started as a side hustle has grown significantly, with bears sold in military exchanges and museum gift shops, including the White House and 9/11 Memorial Museum.

He was the creative director behind the worlds first kiss-activated trophy for Formula 1.

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Experience
12 Years
Current Role
Shorty Award Judge
Job Level
Mid-senior
Location
Greensboro--Winston-Salem--High Point Area, United States
Personality Overview

How Justin shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Justin cares about

Innovative Advertising
He leads creative for major brands and was instrumental in developing unique activations like the F1 kiss-activated trophy and a 3D billboard in Piccadilly Square.
Supporting Veterans
He founded ZZZ Bears, a passion project celebrating military heroes and donating bears to children of fallen service members, a mission he has pursued for nearly a decade.
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Career

Work history

3-2023
Shorty Award Judge
Shorty Awards
10-2017
Global Creative Director
Lenovo
2-2017 - 10-2017
Freelance copywriter/Creative Director
Justin Baum
6-2015
Founder and ZZZEO
ZZZ Bears
6-2013 - 2-2017
VP, Associate Creative Director
MullenLowe U.S.
In the press

Media appearances

Lenovo – MLK on MLK – Justin Baum. Featured in justinbaumcreative.com
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Education
Education details unavailable
The University of Alabama
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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