Justin Baum in

Justin Baum

Energizer · DISC type I
Shorty Award Judge at Shorty Awards
📍 Greensboro--Winston-Salem--High Point Area, United States

Justin Baum is the Global Creative Director for Lenovos in-house agency, leading award-winning campaigns for major partnerships like Formula 1. Colleagues describe him as a passionate, collaborative, and brilliant storyteller dedicated to producing quality work. He has a background at agencies like MullenLowe and has worked with brands including the Miami Marlins and Lowes Home Improvement.

Outside of his advertising career, Justin is the founder of ZZZ Bears, a teddy bear company that honors military heroes and gives back to the children of fallen service members. What started as a side hustle has grown significantly, with bears sold in military exchanges and museum gift shops, including the White House and 9/11 Memorial Museum.

He was the creative director behind the worlds first kiss-activated trophy for Formula 1.

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Experience
12 Years
Current Role
Shorty Award Judge
Job Level
Mid-senior
Location
Greensboro--Winston-Salem--High Point Area, United States
Personality Overview

How Justin shows up

Full Of Energy
Imaginative
Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Justin cares about

Innovative Advertising
He leads creative for major brands and was instrumental in developing unique activations like the F1 kiss-activated trophy and a 3D billboard in Piccadilly Square.
Supporting Veterans
He founded ZZZ Bears, a passion project celebrating military heroes and donating bears to children of fallen service members, a mission he has pursued for nearly a decade.
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Career

Work history

3-2023
Shorty Award Judge
Shorty Awards
10-2017
Global Creative Director
Lenovo
2-2017 - 10-2017
Freelance copywriter/Creative Director
Justin Baum
6-2015
Founder and ZZZEO
ZZZ Bears
6-2013 - 2-2017
VP, Associate Creative Director
MullenLowe U.S.
In the press

Media appearances

Lenovo – MLK on MLK – Justin Baum. Featured in justinbaumcreative.com
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Education
Education details unavailable
The University of Alabama
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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