Justin Goodbread

Commander
DISC Type : D

President at WealthSource Partners, LLC

Knoxville Metropolitan Area, United States

Overview

Justin Goodbread is a nationally recognized business strategist and coach for financial advisors. He specializes in exit planning and value creation, having built and sold multiple seven-to-eight-figure companies himself. He is a multiple bestselling author and was inducted into the Exit Planning Hall of Fame. People who have worked with him describe him as knowledgeable and insightful.

Outside of work, Justin is a family man who lives on a hobby farm in Tennessee with his wife and three children. He is an avid outdoorsman who enjoys hunting, fishing, and scuba diving. He has also competed in several marathons and half-Ironman events, showcasing a passion for endurance sports.

Unique Fact: After selling one of his companies for seven figures, he later bought it back for just one dollar to rebuild its value.

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond well to strong and respectful communication.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Business Exit Planning
He is a Certified Exit Planning Advisor (CEPA), serves on the faculty of the Exit Planning Institute, and has won multiple awards for his work in this field.
Creating Enterprise Value
His coaching, books, and entire professional focus are centered on helping business owners maximize transferable value so their company becomes a sellable asset, not just a job.
Systems for Scaling
He emphasizes that growth stalls from a lack of design and structure, and his coaching frameworks focus on implementing systems so a business can run without the owner.

Media Appearances

Justin has no verified media appearances

Work History

12-2021 - 12-2023
President at WealthSource Partners, LLC
1-2020
Faculty Member at Exit Planning Institute
1-2017 - 12-2021
Editor in Chief at Financially Simple
5-2009 - 1-2023
Chief Executive Officer at Heritage Investors, LLC
1-2005 - 1-2009
Registered Representative at Securian Financial Services, Inc

Education

Justin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Knoxville Metropolitan Area, United States Job Level : N/A Designation : President at WealthSource Partners, LLC
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Justin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Justin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Justin

Personality Compatibility


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