Justin Goodbread in

Justin Goodbread

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President at WealthSource Partners, LLC
📍 Knoxville Metropolitan Area, United States

Justin Goodbread is a nationally recognized business strategist and coach for financial advisors. He specializes in exit planning and value creation, having built and sold multiple seven-to-eight-figure companies himself. He is a multiple bestselling author and was inducted into the Exit Planning Hall of Fame. People who have worked with him describe him as knowledgeable and insightful.

Outside of work, Justin is a family man who lives on a hobby farm in Tennessee with his wife and three children. He is an avid outdoorsman who enjoys hunting, fishing, and scuba diving. He has also competed in several marathons and half-Ironman events, showcasing a passion for endurance sports.

Unique Fact: After selling one of his companies for seven figures, he later bought it back for just one dollar to rebuild its value.

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Experience
19 Years
Current Role
President
Location
Knoxville Metropolitan Area, United States
Personality Overview

How Justin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Justin cares about

Business Exit Planning
He is a Certified Exit Planning Advisor (CEPA), serves on the faculty of the Exit Planning Institute, and has won multiple awards for his work in this field.
Creating Enterprise Value
His coaching, books, and entire professional focus are centered on helping business owners maximize transferable value so their company becomes a sellable asset, not just a job.
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Career

Work history

12-2021 - 12-2023
President
WealthSource Partners, LLC
1-2020
Faculty Member
Exit Planning Institute
1-2017 - 12-2021
Editor in Chief
Financially Simple
5-2009 - 1-2023
Chief Executive Officer
Heritage Investors, LLC
1-2005 - 1-2009
Registered Representative
Securian Financial Services, Inc
In the press

Media appearances

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Education

Justin has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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