Justin J. Carter

Visionary
DISC Type : Ds

Senior Vice President, Regional Operations at PENN Entertainment, Inc

New Orleans, Louisiana, United States

Overview

Justin Carter is the Senior Vice President of Regional Operations at PENN Entertainment, where he leads strategy and execution for properties generating over $1. 8B in annual revenue. A Dartmouth and Purdue graduate, he transitioned from a career as a chemist to a global leader in the gaming industry and was named one of Savoy Magazine’s 2024 Most Influential Executives.

Originally from New Orleans, Justin is a father to two daughters and resides there with his wife. He is a passionate cook, a saxophone player, and a fitness enthusiast, maintaining a balance between his demanding career and personal interests.

Unique fact: Before entering the gaming industry, Justin worked as a drug discovery chemist and co-authored scientific publications on antibacterial agents.

Personality Overview

Direct & Assertive

Fast But Thoughtful

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Diversity in Gaming
Chairs PENN Entertainment's Diversity Council, created their ESG/DEI platform, and serves on the board of the National Black MBA Association and African Americans in Gaming.
Global Operations
Managed casino operations internationally for Caesars Entertainment in the UK and South Africa, where he brought the first-ever World Series of Poker tournament to the country.
Operational Excellence
Leverages his background in chemistry and Kaizen certification to drive strategy, innovation, and operational efficiency across 14 casinos and racetracks in his region.

Media Appearances

PENN Entertainment, Inc. Announces New Corporate Organizational Structure. Featured in PENN Entertainment Investor Relations

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Work History

2021
Senior Vice President, Regional Operations at PENN Entertainment, Inc
2018 - 2021
General Manager at PENN Entertainment, Inc
2016 - 2018
Multi-Property General Manager at PENN Entertainment, Inc
2015 - 2016
Assistant General Manager at PENN Entertainment, Inc
2014 - 2015
Vice President and Assistant General Manager at Caesars Entertainment, Inc.

Education

Bachelor's Degree from Dartmouth College
Master of Business Administration (M.B.A.) from Purdue University

More Information

Social Presence :

Prographics :

Exp : 27 Location : New Orleans, Louisiana, United States Job Level : Leadership Designation : Senior Vice President, Regional Operations at PENN Entertainment, Inc
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Insights For Selling To Justin J.

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin J. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Justin J.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Justin J. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Justin J. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Justin J.

Personality Compatibility


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